The Finlandia Finnishing School was created in 2003 by the team at Brown – Forman and the Soulshakers to help educate bartenders about Finlandia, vodka cocktails and the category in general. With an informal, interactive approach both to tasting and practical mixology, the Finnishing School has become the template for successful brand education programs.
Now in its 9th full season the Finnishing school is the longest running and widest reaching spirit brand education program in the world. Taught worldwide to a variety of audiences by the Soulshakers and the Finlandia Ambassador team of Markku Raittinen and Pekka Pellinen, the program continues to develop to keep pace with developments and trends in the industry. This season we look to top the 10,000th attendee figure as we tour through vodka’s homelands of Central Europe
We have delivered Finnishing Schools in: